We do not care (TikTok Sound)

A sound from the 🗣️ Voices & Quotes category

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Also as: Discord-ready (≤5 s) · iPhone ringtone (.m4r) · Android ringtone (MP3) · how to add it to Discord · how to set it as a ringtone

📖 What is the “We do not care (TikTok Sound)” sound?

This audio clip opens with Mike Tomlin's flat, deadpan delivery of the words "we do not care," taken from a real press conference where he was asked about a grueling stretch of games. The line itself is short and blunt, with no music behind it, which is part of why it reads as so dismissive and quotable. In the TikTok version that made it a meme, the spoken phrase is followed by a beat drop into Xell's track "Heat," and a further extended cut layers in Playboi Carti's "Go2DaMoon." The transition from flat speech to a sudden bass-heavy drop became the actual joke template: creators would set up a mundane or petty scenario, deliver the "we do not care" line, and then cut to the beat as a stylized mic-drop moment. It spread fast in mid-2021, racking up well over a hundred thousand videos within two months, with high-profile reposts from figures like iHeartMemphis and Jerry Springer pushing it into mainstream meme culture. The clip works because Tomlin's tone sounds so genuinely unbothered that it transfers easily onto any situation where someone wants to express total indifference to criticism, drama, or outside opinions. Its origin as sports commentary is mostly forgotten by casual users, who now treat it purely as a stock

🧭 Where it comes from

Origin: Know Your Meme (2020) — well documented

The phrase originates from a 2020 press conference clip of Pittsburgh Steelers coach Mike Tomlin responding to a scheduling question. The clip went viral as a reaction image before becoming a TikTok sound in May 2021, when user @fashion.elitist paired it with Bryce Hall footage and the song 'Heat' by Xell. The extended version circulating online mashes Tomlin's line with Playboi Carti's 'Go2DaMoon' and Xell's 'Heat'.

🎬 How to use it in your edits

Drop it right after a petty complaint or haters-in-the-comments joke, timing the beat switch to hit exactly when the visual cuts to something flashy or confident. It also works well ending a skit where a character shrugs off criticism, using the line as the punchline before the music takes over the outro.

Download the file above, then import it into CapCut, Premiere Pro, DaVinci Resolve — or straight into TikTok / Instagram. The sound is free for your videos.