nanana come on

A sound from the 😂 Memes category

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Also as: Discord-ready (≤5 s) · iPhone ringtone (.m4r) · Android ringtone (MP3) · how to add it to Discord · how to set it as a ringtone

📖 What is the “nanana come on” sound?

This sound is an 8-second audio clip built around the repeated vocal hook 'na-na-na, come on,' sung in a playful, sing-song cadence. It comes from the opening of Rihanna's 2010 song 'S&M,' off her album Loud, where the chant serves as a catchy lead-in before the verses start. The pitch rises slightly with each repetition, giving it a teasing, almost taunting rhythm that makes it easy to loop or chop into short clips. On platforms like TikTok, the audio has taken on a life separate from the original song, showing up in lip-sync videos, dance challenges, and comedic edits where the 'come on' cadence pairs well with exaggerated gestures or reveals. Users often tag it alongside similar 'nanana' audio memes, suggesting it belongs to a broader family of short vocal hooks that get recycled across unrelated content for their catchy, repetitive quality. Its origin as a pop song hook is clear, but the specific moment it crossed over into meme culture as a standalone sound effect is not clearly documented. The appeal lies in its sing-song insistence, the way it sounds like someone goading or hyping up another person, which lends itself to reaction use. It's short enough to drop into videos without needing to loop, and recognizable enough that fans of the original song immediately catch the reference even out of context.

🧭 Where it comes from

Origin: Rihanna's 2010 song 'S&M' from the album Loud, later repurposed as a TikTok audio clip (2010) — documented

The phrase 'Na, na, na, come on' is the opening hook of Rihanna's 2010 single S&M, credited to Ester Dean's vocal arrangement. The clip circulating in meme and TikTok contexts isolates this intro hook, though the exact date it became a standalone meme sound is not clearly documented.

🎬 How to use it in your edits

Drop this clip right as someone hesitates before doing something bold, using the 'come on' chant to playfully egg them on in a dance or challenge video. It also works well as a transition sound right before a reveal or punchline, letting the rising 'na-na-na' build anticipation for a split second before the payoff.

Download the file above, then import it into CapCut, Premiere Pro, DaVinci Resolve — or straight into TikTok / Instagram. The sound is free for your videos.

💬 Questions about this sound

Where does the 'nanana come on' sound come from?

It's taken from the opening hook of Rihanna's 2010 song 'S&M,' from her album Loud, where the line 'Na, na, na, come on' repeats before the verses begin.

Is this sound only used for Rihanna-related content?

No, it's widely used on TikTok and in memes as a standalone audio clip for dance, lip-sync, and comedic videos unrelated to the original song's context.

Who wrote the 'na-na-na, come on' hook?

The hook is credited to Ester Dean, who helped write the vocal arrangement for S&M.