KRUIDVAT!!!

A sound from the 😂 Memes category

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Also as: Discord-ready (≤5 s) · iPhone ringtone (.m4r) · Android ringtone (MP3) · how to add it to Discord · how to set it as a ringtone

📖 What is the “KRUIDVAT!!!” sound?

KRUIDVAT!!! is a short, heavily distorted audio clip lasting under nine seconds that shouts a mangled version of the Dutch drugstore chain Kruidvat's well-known slogan, 'Steeds verrassend, altijd voordelig' (roughly 'Always surprising, always a bargain'). The voice is pitched up or processed to sound chaotic and jarring, turning a mundane commercial jingle into an absurdist audio sting. It appeared on Myinstants under the title 'KRUIDVAT!!!' with tags linking it to advertising parody and distortion memes, and has since spread to other soundboard sites and TikTok remixes uploaded by different users. The humor comes from the contrast between the recognizable, calm retail branding and the aggressive, almost screamed delivery, a common meme technique that takes a familiar commercial phrase and twists it into something unsettling or funny. Variants like 'KruidJAT' and 'KRUIDVAT NOOIT VERASSEND!' show the phrase has become a flexible meme template, with users remixing the slogan's wording and tone for comedic effect. While the sound is clearly tied to Kruidvat's actual advertising language, there is no documented record of who first distorted it or exactly when the meme began, making its precise origin murky despite its clear source material. It functions less as a reference to a specific video or show and more as a reusable audio gag rooted in Dutch retail culture and internet remix habits.

🧭 Where it comes from

Origin: not clearly documented.

The sound is a distorted clip of the Dutch drugstore chain Kruidvat's advertising slogan 'Steeds verrassend, altijd voordelig.' It circulated on Myinstants and spawned remixes on TikTok and soundboard sites, but no exact creation date or original source video is documented. Its origin is not clearly documented.

🎬 How to use it in your edits

Drop it in as a jump-scare style sting right after a calm or mundane scene to mimic the jarring tonal shift memers love, especially in videos featuring everyday shopping or errands. It also works well layered over footage of someone discovering a 'surprising deal' or bargain, playing on the actual slogan's meaning for ironic effect.

Download the file above, then import it into CapCut, Premiere Pro, DaVinci Resolve — or straight into TikTok / Instagram. The sound is free for your videos.

💬 Questions about this sound

What does the Kruidvat sound actually say?

It's a distorted shout of Kruidvat's real advertising slogan, 'Steeds verrassend, altijd voordelig,' meaning 'always surprising, always a bargain.'

Is Kruidvat a real company?

Yes, Kruidvat is a well-known Dutch drugstore and health-and-beauty retail chain, and the slogan referenced in the sound is from its actual advertising.

Who created the meme version of this sound?

The exact creator isn't documented; it was uploaded to Myinstants by a user and later remixed by others on TikTok and soundboard platforms.